Content Strategy

Content Strategy

Effective Tactics to Get More Client Referrals

One of the most trusted ways to win new clients is through referrals and word-of-mouth marketing. Seventy-eight percent of B2B marketers say that referral programs generate good or excellent leads. If you’re looking to leverage referral marketing but worried about its effectiveness, this blog will give you sufficient reasons to tap into this lead generation […]

Webinars: Conferences cancelled by COVID? Get a lead magnet that takes prospects back to the classroom

This week we’re starting a rundown of the top 6 (and 2 worst) B2B marketing strategies for generating sales leads. When we’ve covered all eight strategies we’ll reveal which have proven to be the best in order of effectiveness and which ones, well, haven’t.  We’ve helped our clients including Nasdaq and IBM build partnerships with […]

How to… use social media for B2B lead generation

In the B2C (business to customer) space social media is everything. Tweets, sponsored Facebook ads, carefully styled Instagram posts, TikTok – they’re all essential to building a brand and creating buzz.   Social media for B2B (business to business) is a different ball game entirely. For one thing, it’s usually nowhere near as effective for sales […]

How do executives spend their time when they’re not in meetings or on calls? ***spoiler alert*** They’re on email

Having worked with hundreds of C-suite executives from Fortune 500 companies down to custom consulting firms, we’ve discovered that, hands down, the best way to engage executives and get B2B sales leads is through email. If you’re reading this you’re probably a C-suite exec yourself, so think about your own habits. Where would you be […]

Lead generation: How it fits into every stage of your pipeline

Lead generation is a critical part of building any pipeline, but before we get into this you have to understand that not all leads are created equal. Some are much better quality than others. Take a look at our article on the subject (Not all ‘leads’ are created equal, so what is real lead generation […]

Virtual sales calls vs face to face sales: What happens when a road warrior can’t hit the road?

There’s no substitute for a face to face, right? The “road warriors”, the good old boys, would agree. But, right now, we’re in a complex environment where face to face just isn’t possible.  What are you doing about lead generation and landing sales calls right now? Are they even worth it if they won’t turn […]

What’s the difference between B2B and B2C lead generation?

Lead generation gets defined in lots of ways. Some companies call data on prospects or a list of email addresses a lead. Others call a sales qualified meeting a lead. The difference between the two definitions is huge. None of them are wrong either – they are all “leads” in a sense, but some are […]

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