Insights

Insights

B2B Industry: Current Trends and Predictions

Business-to-business (B2B) industries have felt the effects of the Covid-19 pandemic and the war in Ukraine. However, in Forester’s (2022) B2B marketing survey, over 50% of companies increased annual revenue by more than 20% in 2021 and spent 6.1% to 9% on marketing. Furthermore, 56% of surveyed B2B companies reported investing in technology infrastructure as a result […]

B2B Lead Generation: The 7 primary reasons campaigns fail!

  The 7 primary reasons B2B lead generation outbound marketing campaigns fail: (Urgent to read if considering outbound) Focused on short-term tactical deals only Obviously, you engage an outbound provider to win deals. But understand that typically only 3% of the market is looking for your services at any given time. An additional 37% are […]

Eight Tips to Evolve B2B Strategies and Boost B2B Sales

The future of B2B is about more channels, more convenience, and a more personalized customer experience. Your competitors are adopting new strategies to win new clients. It’s time for you to evolve with the competitive landscape. Here are a few tips to reinvent your B2B strategies and boost future sales. 1. Define a clear buyer […]

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